The backlinking is an SEO strategy to point the more hyperlinks to your website, placed on external sites on the same subject as yours. The goal is to improve your positioning in search engines and to increase traffic from these referral sites. Backlinking is about getting backlinks from quality external sites.
Most backlinks are acquired as people discover and talk about your site by linking to content on your site. For Internet users to talk about your site, the content must be interesting.
- Backlinking is the SEO strategy that pays the most if done well, but be careful if you do not respect the rules it can seriously damage your reputation and therefore your SEO, so many sites have been downgraded by search engines.
- Natural backlinking is rather rare unless you have a great reputation on the web or have a significant communication budget, if you have an average or little known site, you will have to redouble your effort and patience in order to gain places in search engine results, but your efforts will not be in vain and will pay off in the long run.
Optimize your backlinking
The secret to good backlinking is to vary the links you make:
Sites dealing with the same subject by link exchange or link triangulation
- Press release
- Social networks
Priority should be given to sites, forums, blogs dealing with the same subject as you by exchanging links, for this you must contact the site owners and offer them an exchange.There are several types of exchange, either: on the home page which has a stronger impact, on the internal pages of the site in a section dealing with an even more specific subject, etc.Watch out for partner pages which are not of great interest, because there are a lot of external links. As you buy backlinks you should know about these priorities.
Hypertext links: backlinking is all about links
An html hypertext link with the following structure:
<a href= »http://liendepage.com »target= »_blank »> anchor </a>
the<a></a> tag: is an html tag that allows you to make a link
href = “http://liendepage.com”: indicates to which page the <a> tag will redirect, here to the url http://liendepage.com.
target = “_blank”: opens the link in another window.
Anchor: is the word or words visible on the website page.
It is wise to create several links with different anchors, that is to say to vary the anchors. You have to create some with different keywords, but also without keywords like the title or the name of the site or simply ‘click here’ (this looks more natural and the search engines can penalize you if you abuse it. recurring keywords).
A quality link is a link placed within text or on the home page, whether the subject of the page to which the link points is relevant and deals with the same subject, whether the popularity of the page is high, that the page is can of external links.
Triangulation of links
Link triangulation consists in pointing a link to a site A to a site B; that site B points to a site C and that site C points to site A. The more the sites are relevant to each other (dealing with the same subject) and the more they have a high notoriety (popularity), the more the impact will be effective.